{"id":244,"date":"2025-12-20T00:20:25","date_gmt":"2025-12-20T00:20:25","guid":{"rendered":"https:\/\/skunkcrm.com\/resources\/crm\/crm-for-automotive-dealerships\/"},"modified":"2025-12-23T20:49:29","modified_gmt":"2025-12-23T20:49:29","slug":"crm-for-automotive-dealerships","status":"publish","type":"pseo_page","link":"https:\/\/skunkcrm.com\/resources\/crm\/crm-for-automotive-dealerships\/","title":{"rendered":"CRM for Auto Dealers: Transform Your Sales Process"},"content":{"rendered":"\n<div class=\"wp-block-group pseo-hero is-layout-constrained wp-block-group-is-layout-constrained\">\n<h1 class=\"wp-block-heading\" style=\"font-size: 3rem; line-height: 1.2; font-weight: 800;\">Boost Auto Sales with SkunkCRM<\/h1>\n<p class=\"pseo-hero-subheadline\">Enhance your automotive dealership\u2019s sales tracking and customer service with SkunkCRM, a WordPress-native solution tailored for auto dealers. Solve the pain of disorganized client data and missed sales opportunities.<\/p>\n<div class=\"wp-block-buttons\" style=\"display: flex; gap: 1rem; justify-content: center; flex-wrap: wrap;\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/skunkglobal.com\/free?product=skunkcrm\" style=\"background: transparent !important; color: #bfbfbf !important; border: 2px solid #bfbfbf !important;\">Start Free Today<\/a><\/div>\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/skunkglobal.com\/cart?add=skunkcrm-pro&#038;billing=annual&#038;sites=1&#038;price=299\" style=\"background: #E50914 !important; color: white !important; border: none !important;\">Get Pro &#8211; $299\/yr<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull pseo-social-proof is-layout-flow wp-block-group-is-layout-flow\" style=\"width: 100% !important; max-width: 100% !important; margin-left: 0 !important; margin-right: 0 !important; background: #f9fafb; padding: 2rem 0 2.5rem;\">\n<div class=\"pseo-stats-row\" style=\"display: flex; justify-content: center; gap: 3rem; max-width: 800px; margin: 0 auto; flex-wrap: wrap; padding: 0 1rem;\">\n<div class=\"pseo-stat\" style=\"text-align: center;\"><span class=\"pseo-stat-value\" style=\"display: block; font-size: 2rem; font-weight: 800; color: #000;\">1,000+<\/span><span class=\"pseo-stat-label\" style=\"display: block; font-size: 0.875rem; color: #666;\">Active WordPress Sites<\/span><\/div>\n<div class=\"pseo-stat\" style=\"text-align: center;\"><span class=\"pseo-stat-value\" style=\"display: block; font-size: 2rem; font-weight: 800; color: #000;\">5.0<\/span><span class=\"pseo-stat-label\" style=\"display: block; font-size: 0.875rem; color: #666;\">User Rating<\/span><\/div>\n<div class=\"pseo-stat\" style=\"text-align: center;\"><span class=\"pseo-stat-value\" style=\"display: block; font-size: 2rem; font-weight: 800; color: #000;\">100%<\/span><span class=\"pseo-stat-label\" style=\"display: block; font-size: 0.875rem; color: #666;\">WordPress Native<\/span><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group pseo-problems is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Challenges Automotive Dealerships Face Without the Right CRM<\/h2>\n<div class=\"pseo-problems-grid\">\n<div class=\"pseo-problem-card\"><h3>Disorganized Customer Data<\/h3><p>Managing customer data across multiple systems is cumbersome, leading to inefficiencies and missed opportunities to personalize the customer experience.<\/p><\/div>\n<div class=\"pseo-problem-card\"><h3>Inconsistent Sales Tracking<\/h3><p>Without a centralized system, tracking sales performance is difficult, resulting in inaccurate forecasting and missed revenue targets.<\/p><\/div>\n<div class=\"pseo-problem-card\"><h3>Limited Team Collaboration<\/h3><p>Sales teams struggle to collaborate effectively without a unified platform, impacting communication and deal closure efficiency.<\/p><\/div>\n<div class=\"pseo-problem-card\"><h3>Lack of Lead Management<\/h3><p>Potential leads fall through the cracks without proper management, leading to missed sales opportunities and reduced customer acquisition.<\/p><\/div>\n<div class=\"pseo-problem-card\"><h3>Inefficient Communication<\/h3><p>Without integrated email systems, communication with clients is fragmented, causing delays and miscommunications in the sales process.<\/p><\/div>\n<div class=\"pseo-problem-card\"><h3>Poor Customer Follow-up<\/h3><p>Inadequate follow-up processes lead to missed upselling opportunities and reduced customer retention rates.<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group pseo-solution is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">How SkunkCRM Solves These Challenges<\/h2>\n<p style=\"text-align: center; max-width: 800px; margin: 0 auto 2rem;\">SkunkCRM offers automotive dealerships a comprehensive CRM solution, streamlining operations and enhancing customer interactions.<\/p>\n<div class=\"pseo-features-grid\">\n<div class=\"pseo-feature-card\"><h3>Comprehensive Contact Management<\/h3><p>Store and manage unlimited customer data fields directly in WordPress, ensuring all information is centralized and easily accessible.<\/p><\/div>\n<div class=\"pseo-feature-card\"><h3>Visual Sales Pipeline<\/h3><p>Utilize a Kanban-style drag-and-drop interface to visualize your sales process, making it easier to track progress and optimize performance.<\/p><\/div>\n<div class=\"pseo-feature-card\"><h3>Email Integration<\/h3><p>Integrate seamlessly with Gmail or SMTP to ensure all communications are captured within the CRM for a cohesive customer experience.<\/p><\/div>\n<div class=\"pseo-feature-card\"><h3>Form Capture Integration<\/h3><p>Automatically capture leads from popular form builders like Contact Form 7 and Gravity Forms, ensuring no potential customer is overlooked.<\/p><\/div>\n<div class=\"pseo-feature-card\"><h3>Activity Tracking<\/h3><p>Keep a detailed log of all customer interactions, ensuring your team has the insights needed to personalize customer engagements.<\/p><\/div>\n<div class=\"pseo-feature-card\"><h3>Team Collaboration<\/h3><p>Enhance teamwork with role-based permissions, allowing your team to collaborate effectively while maintaining data security.<\/p><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group pseo-benefits is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top: 3rem;\">\n<h2 class=\"wp-block-heading\">Benefits of SkunkCRM for Automotive Dealerships<\/h2>\n<ul class=\"pseo-benefits-list\">\n<li><strong>Improved Sales Tracking<\/strong> &#8211; Gain accurate insights into your sales process with a visual pipeline, enabling more precise forecasting and strategy adjustment.<\/li>\n<li><strong>Enhanced Customer Engagement<\/strong> &#8211; Personalize customer interactions with comprehensive contact management, boosting customer loyalty and retention rates.<\/li>\n<li><strong>Streamlined Operations<\/strong> &#8211; Centralize your communication and data management within WordPress, reducing time spent on administrative tasks and increasing focus on sales.<\/li>\n<li><strong>Increased Collaboration<\/strong> &#8211; Empower your team with tools for effective collaboration, ensuring everyone is aligned and working towards common sales goals.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group pseo-deep-dive is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Complete Guide: Using SkunkCRM for Automotive Dealerships<\/h2>\n\n<h3>Optimizing Sales Processes with SkunkCRM<\/h3>\n<p>Automotive dealerships can significantly benefit from an optimized sales process. SkunkCRM\u2019s visual pipeline offers a clear overview of each deal&#039;s stage, enabling sales teams to prioritize effectively. By using drag-and-drop features, dealerships can quickly adjust sales strategies, ensuring a responsive and dynamic approach to sales management. This visual representation helps managers identify bottlenecks and streamline workflows, ultimately leading to improved sales performance and customer satisfaction.<\/p>\n\n\n<h3>Enhancing Customer Relationships<\/h3>\n<p>Building lasting relationships with customers is essential for any automotive dealership. SkunkCRM\u2019s comprehensive contact management allows dealerships to store and organize customer data efficiently. With detailed notes and communication history, sales representatives can personalize interactions, boosting customer loyalty and retention. This personalized approach not only improves customer satisfaction but also encourages repeat business, crucial for sustained growth in the automotive industry.<\/p>\n\n\n<h3>Leveraging Email Integration for Better Communication<\/h3>\n<p>Seamless communication is vital to closing sales and maintaining customer relationships. SkunkCRM\u2019s email integration feature ensures that all client communications are centralized, providing a complete view of interactions. This integration eliminates the need for switching between platforms, saving time and reducing the risk of miscommunication. By having all correspondence within the CRM, sales teams can provide timely and accurate responses, enhancing the overall customer experience.<\/p>\n\n\n<h3>Improving Team Collaboration<\/h3>\n<p>Effective collaboration among sales teams is critical for achieving sales targets. SkunkCRM supports team collaboration through its role-based permissions feature, allowing teams to share information securely. This functionality ensures that all team members are on the same page, promoting a cohesive approach to sales management. With everyone working together efficiently, dealerships can improve their operational effectiveness and customer service, driving better sales results.<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group pseo-comparison is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom: 0; padding-bottom: 0;\">\n<h2 class=\"wp-block-heading\">Why Choose SkunkCRM Over Other Solutions<\/h2>\n<table class=\"pseo-comparison-table\">\n<thead><tr><th>SkunkCRM<\/th><th>Other Solutions<\/th><\/tr><\/thead>\n<tbody>\n<tr><td class=\"pseo-us\">WordPress-native integration<\/td><td class=\"pseo-others\">External platforms requiring separate logins<\/td><\/tr>\n<tr><td class=\"pseo-us\">Unlimited custom fields for contacts<\/td><td class=\"pseo-others\">Limited customization options<\/td><\/tr>\n<tr><td class=\"pseo-us\">Affordable pricing with a free plan<\/td><td class=\"pseo-others\">High-cost plans with hidden fees<\/td><\/tr>\n<tr><td class=\"pseo-us\">Visual pipeline for easy tracking<\/td><td class=\"pseo-others\">Complex interfaces with steep learning curves<\/td><\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull pseo-pricing is-layout-flow wp-block-group-is-layout-flow\" style=\"background: #000; padding: 3rem 1rem; width: 100% !important; max-width: 100% !important; margin-left: 0 !important; margin-right: 0 !important;\">\n<h2 class=\"wp-block-heading\" style=\"text-align: center; color: #fff !important;\">Simple, Transparent Pricing<\/h2>\n<p style=\"text-align: center; color: #999; margin-bottom: 2rem;\">Start free, upgrade when you&#8217;re ready. No per-seat fees.<\/p>\n<div style=\"display: grid; grid-template-columns: repeat(2, 1fr); gap: 2rem; max-width: 900px; margin: 0 auto;\">\n  <div style=\"border-radius: 12px; border: 1px solid #e5e7eb; background: white; box-shadow: 0 1px 3px rgba(0,0,0,0.1); padding: 2rem; display: flex; flex-direction: column; height: 100%;\">\n    <h3 style=\"font-weight: 700; font-size: 1.5rem; color: #000; margin-bottom: 0.5rem;\">Free<\/h3>\n    <div style=\"margin-bottom: 1.5rem;\">\n      <span style=\"font-size: 2.5rem; font-weight: 900; color: #000;\">$0<\/span>\n      <span style=\"color: #666; margin-left: 0.5rem;\">forever<\/span>\n    <\/div>\n    <ul style=\"list-style: none; padding: 0; margin: 0 0 2rem 0; flex-grow: 1;\">\n      <li style=\"display: flex; align-items: flex-start; margin-bottom: 0.75rem;\"><span style=\"color: #16a34a; margin-right: 0.75rem;\">\u2713<\/span><span style=\"color: #374151;\">Contact management<\/span><\/li>\n      <li style=\"display: flex; align-items: flex-start; margin-bottom: 0.75rem;\"><span style=\"color: #16a34a; margin-right: 0.75rem;\">\u2713<\/span><span style=\"color: #374151;\">Basic task tracking<\/span><\/li>\n      <li style=\"display: flex; align-items: flex-start; margin-bottom: 0.75rem;\"><span style=\"color: #16a34a; margin-right: 0.75rem;\">\u2713<\/span><span style=\"color: #374151;\">Simple notes &amp; interactions<\/span><\/li>\n      <li style=\"display: flex; align-items: flex-start;\"><span style=\"color: #16a34a; margin-right: 0.75rem;\">\u2713<\/span><span style=\"color: #374151;\">Basic reporting<\/span><\/li>\n    <\/ul>\n    <a href=\"https:\/\/skunkglobal.com\/free?product=skunkcrm\" style=\"width: 100%; display: inline-flex; align-items: center; justify-content: center; border-radius: 8px; padding: 0.75rem 1.25rem; border: 1px solid #000; color: #000; background: transparent; font-weight: 500; text-decoration: none;\">Get started<\/a>\n  <\/div>\n  <div style=\"border-radius: 12px; border: 2px solid #E50914; background: white; box-shadow: 0 1px 3px rgba(0,0,0,0.1); padding: 2rem; position: relative; display: flex; flex-direction: column; height: 100%;\">\n    <div style=\"position: absolute; top: -12px; left: 50%; transform: translateX(-50%);\">\n      <span style=\"background: #E50914; color: white; padding: 0.25rem 0.75rem; border-radius: 9999px; font-size: 0.875rem; font-weight: 500;\">Most Popular<\/span>\n    <\/div>\n    <h3 style=\"font-weight: 700; font-size: 1.5rem; color: #000; margin-bottom: 0.5rem;\">Pro<\/h3>\n    <div style=\"margin-bottom: 1.5rem;\">\n      <span style=\"font-size: 2.5rem; font-weight: 900; color: #000;\">$50<\/span>\n      <span style=\"color: #666; margin-left: 0.5rem;\">\/month<\/span>\n      <div style=\"font-size: 0.875rem; color: #666; margin-top: 0.25rem;\">$299\/year<\/div>\n    <\/div>\n    <ul style=\"list-style: none; padding: 0; margin: 0 0 2rem 0; flex-grow: 1;\">\n      <li style=\"display: flex; align-items: flex-start; margin-bottom: 0.75rem;\"><span style=\"color: #16a34a; margin-right: 0.75rem;\">\u2713<\/span><span style=\"color: #374151;\">Everything in Free<\/span><\/li>\n      <li style=\"display: flex; align-items: flex-start; margin-bottom: 0.75rem;\"><span style=\"color: #16a34a; margin-right: 0.75rem;\">\u2713<\/span><span style=\"color: #374151;\">Sales Pipeline<\/span><\/li>\n      <li style=\"display: flex; align-items: flex-start; margin-bottom: 0.75rem;\"><span style=\"color: #16a34a; margin-right: 0.75rem;\">\u2713<\/span><span style=\"color: #374151;\">Team collaboration<\/span><\/li>\n      <li style=\"display: flex; align-items: flex-start;\"><span style=\"color: #16a34a; margin-right: 0.75rem;\">\u2713<\/span><span style=\"color: #374151;\">Priority support<\/span><\/li>\n    <\/ul>\n    <a href=\"https:\/\/skunkglobal.com\/cart?add=skunkcrm-pro&#038;billing=annual&#038;sites=1&#038;price=299\" style=\"width: 100%; display: inline-flex; align-items: center; justify-content: center; border-radius: 8px; padding: 0.75rem 1.25rem; background: #E50914; color: white; border: none; font-weight: 500; text-decoration: none;\">Get Pro<\/a>\n  <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group pseo-faq is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Frequently Asked Questions About CRM for Automotive Dealerships<\/h2>\n<div class=\"pseo-faq-list\" itemscope itemtype=\"https:\/\/schema.org\/FAQPage\">\n<div class=\"pseo-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">How does SkunkCRM integrate with WordPress?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">SkunkCRM installs directly as a WordPress plugin, eliminating the need for external accounts. This integration ensures seamless functionality with your existing WordPress site, providing a native experience that is both intuitive and efficient.<\/p>\n<\/div>\n<\/div>\n<div class=\"pseo-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Can I customize SkunkCRM for my dealership&#039;s needs?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">Absolutely! SkunkCRM allows you to create unlimited custom fields for contacts, ensuring the system adapts to your dealership\u2019s specific requirements. This flexibility makes it easy to tailor the CRM to fit your unique sales processes and customer management needs.<\/p>\n<\/div>\n<\/div>\n<div class=\"pseo-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">What is included in the free version of SkunkCRM?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">The free version of SkunkCRM includes essential features such as contact management, visual sales pipeline, form capture integration, and activity tracking. This package provides a robust foundation for managing your dealership&#039;s sales and customer data.<\/p>\n<\/div>\n<\/div>\n<div class=\"pseo-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">How does the email integration feature work?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">SkunkCRM\u2019s email integration works with Gmail and SMTP, allowing you to manage all customer communications directly from within the CRM. This feature ensures that all emails are logged and accessible, providing a complete history of interactions with each customer.<\/p>\n<\/div>\n<\/div>\n<div class=\"pseo-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">Is there support available if I encounter issues?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">Yes, SkunkCRM offers priority support for Pro users, ensuring any issues are resolved quickly. Our support team is dedicated to helping you maximize the effectiveness of SkunkCRM for your dealership.<\/p>\n<\/div>\n<\/div>\n<div class=\"pseo-faq-item\" itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\">\n<h3 itemprop=\"name\">How does SkunkCRM handle team collaboration?<\/h3>\n<div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\n<p itemprop=\"text\">SkunkCRM includes role-based permissions in its Pro version, enabling secure and efficient collaboration within your team. This feature ensures that all team members have access to the information they need while maintaining data security and integrity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group pseo-founders-letter is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">A Note From Our Team<\/h2>\n<p>When we started developing SkunkCRM, our goal was clear: create a CRM that solves the real-world challenges faced by businesses, including automotive dealerships, without the complexity of traditional systems. We observed that many dealerships struggled with disorganized customer data and inefficient sales tracking, which inspired us to build a solution that is both powerful and easy to use.<\/p>\n<p>What sets SkunkCRM apart is our commitment to simplicity and seamless integration with WordPress. We believe that a CRM should enhance your existing workflows, not complicate them. By staying WordPress-native, we ensure that you can manage all your customer data from one centralized platform, providing a streamlined and intuitive experience for your team.<\/p>\n<p>We invite you to try SkunkCRM and experience how it can transform your sales process. We understand the unique demands of the automotive industry and are confident that our solution will meet your needs. Thank you for considering SkunkCRM as your partner in driving sales success. We look forward to supporting your dealership&#039;s growth.<\/p>\n<p>The SkunkCRM Team<\/p>\n<p class=\"pseo-signature\">\u2014 The SkunkCRM Team<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group pseo-final-cta is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-bottom: 0; padding-bottom: 0;\">\n<h2 class=\"wp-block-heading\">Ready to Transform Your Sales Tracking?<\/h2>\n<p>Join thousands of WordPress businesses using SkunkCRM to manage their customer relationships. Start free, upgrade anytime.<\/p>\n<div class=\"wp-block-buttons pseo-final-cta-buttons\" style=\"display: flex; gap: 1rem; justify-content: center; flex-wrap: wrap; margin-bottom: 0;\">\n<div class=\"wp-block-button is-style-outline pseo-btn-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/skunkglobal.com\/free?product=skunkcrm\" style=\"background: transparent !important; color: #bfbfbf !important; border: 2px solid #bfbfbf !important;\">Start Free<\/a><\/div>\n<div class=\"wp-block-button pseo-btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/skunkglobal.com\/cart?add=skunkcrm-pro&#038;billing=annual&#038;sites=1&#038;price=299\" style=\"background: #E50914 !important; color: white !important; border: none !important;\">Get Pro &#8211; $299\/yr<\/a><\/div>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Boost Auto Sales with SkunkCRM Enhance your automotive dealership\u2019s sales tracking and customer service with SkunkCRM, a WordPress-native solution tailored for auto dealers. Solve the&#8230;<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_pseo_dataset_type":"industry","_pseo_entry_name":"Automotive Dealerships"},"pseo_type":[127],"class_list":["post-244","pseo_page","type-pseo_page","status-publish","hentry","pseo_type-industry"],"_links":{"self":[{"href":"https:\/\/skunkcrm.com\/resources\/wp-json\/wp\/v2\/pseo_page\/244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skunkcrm.com\/resources\/wp-json\/wp\/v2\/pseo_page"}],"about":[{"href":"https:\/\/skunkcrm.com\/resources\/wp-json\/wp\/v2\/types\/pseo_page"}],"wp:attachment":[{"href":"https:\/\/skunkcrm.com\/resources\/wp-json\/wp\/v2\/media?parent=244"}],"wp:term":[{"taxonomy":"pseo_type","embeddable":true,"href":"https:\/\/skunkcrm.com\/resources\/wp-json\/wp\/v2\/pseo_type?post=244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}