CRM ROI Calculator
Calculate the return on investment from implementing a CRM system. See how much time and money you could save.
Your Business Details
Team & Cost
Current Time Spent (per person/week)
Sales Metrics
CRM Investment
SkunkCRM: Free or $50/month for Pro
Adjust the sliders and click
"Calculate ROI" to see your results
How We Calculate CRM ROI
Time Savings
CRMs centralize customer data and connect to your lead forms, eliminating scattered spreadsheets and manual copy-pasting:
- •70% reduction in data entry when leads flow directly from forms to CRM
- •80% reduction in time searching for info (no more digging through emails and spreadsheets)
Revenue Impact
Better lead tracking and follow-up directly impacts close rates. Research shows:
- •29% average improvement in close rates with CRM adoption (Salesforce)
- •$8.71 return for every $1 spent on CRM (Nucleus Research)
Frequently Asked Questions
Is this calculator accurate?
This calculator provides estimates based on industry averages and research. Your actual results will vary based on how well you implement and adopt the CRM, your industry, and your team's commitment to using it consistently.
What if I'm a solo business owner?
Set team size to 1. Even for solo operators, a CRM saves time on organization and helps ensure no lead falls through the cracks. The close rate improvement often has the biggest impact for small operations.
Why is the close rate improvement 29%?
This figure comes from Salesforce research across thousands of CRM implementations. The improvement comes from better follow-up timing, no lost leads, complete customer history access, and data-driven insights on what's working.
What costs aren't included here?
This calculator focuses on direct time savings and revenue impact. It doesn't include implementation time, training costs, or potential productivity dip during adoption. However, modern CRMs like SkunkCRM are designed for quick setup with minimal training needed.
Ready to stop losing deals and start saving time?
Try SkunkCRM - Free WordPress CRM