Customer Acquisition Cost Calculator
Calculate how much you spend to acquire each new customer. Essential for understanding your unit economics.
Your Costs
Time Period
Marketing Costs (per month)
Google Ads, Facebook, LinkedIn, etc.
Email marketing, analytics, etc.
Or portion of time spent on marketing
Sales Costs (per month)
Results
During this month
Enter your costs and click
"Calculate CAC" to see your results
Understanding Customer Acquisition Cost
The CAC Formula
Include all costs directly tied to acquiring customers: advertising, content creation, sales salaries, commissions, and tools.
CAC Benchmarks by Industry
- SaaS$200 - $500
- E-commerce$10 - $50
- B2B Services$300 - $1,000
- Local Services$50 - $200
Frequently Asked Questions
What costs should I include in CAC?
Include all costs directly related to acquiring new customers: ad spend, marketing salaries (or % of time), sales salaries, commissions, marketing and sales tools, content creation costs, and agency fees.
What's a good CAC?
There's no universal "good" CAC—it depends on your customer lifetime value (CLV). A healthy business typically has a CLV:CAC ratio of 3:1 or higher, meaning each customer is worth at least 3x what you paid to acquire them.
How do I reduce my CAC?
Focus on improving conversion rates (better landing pages, sales process), investing in organic channels (SEO, referrals), targeting higher-intent audiences, and optimizing ad spend by cutting underperforming campaigns.
Should I calculate CAC by channel?
Yes! Calculating CAC per channel (Google Ads vs Facebook vs organic) helps you understand which channels are most cost-effective and where to invest more or pull back.