Marketing Attribution Calculator
Compare how different attribution models distribute revenue credit across your marketing channels
Marketing Channel Data
Total revenue generated from this customer journey
Marketing Channels
Attribution Models
First Touch
100% credit to first channel
Last Touch
100% credit to final channel
Linear
Equal credit to all channels
Time Decay
More credit to recent channels
Position-Based
40% first, 40% last, 20% middle
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Automatically track customer journeys and attribution across all your marketing channels
Get Started FreeUnderstanding Marketing Attribution
What is Marketing Attribution?
Marketing attribution is the process of determining which marketing channels and touchpoints contribute to customer conversions and sales. It helps businesses understand the customer journey and allocate marketing budget more effectively.
Why Attribution Matters
- • Budget Allocation: Invest more in high-performing channels
- • ROI Measurement: Understand true return on marketing spend
- • Customer Journey: Map how customers discover and convert
- • Channel Optimization: Improve underperforming touchpoints
Choosing the Right Model
B2B Long Sales Cycles
Position-based or Linear models work best
E-commerce Quick Purchases
Last-touch or Time-decay models are effective
Brand Awareness Campaigns
First-touch attribution shows awareness impact
Multiple Touchpoint Journeys
Linear or Position-based provide balanced views
Pro Tip: Use Multiple Models
Don't rely on a single attribution model. Compare results across different models to get a comprehensive view of your marketing performance. Each model tells a different part of the story.