Social Proof Calculator
Calculate your social proof score and see how trust signals impact your conversion rate. Discover which elements will boost your conversions the most.
Your Current Situation
Website Metrics
Social Proof Elements
Security, money-back guarantee, certifications
Enter your numbers and click
"Calculate Social Proof Score" to see results
How Social Proof Works
The Psychology
Social proof leverages our natural tendency to follow others' behavior when uncertain. When visitors see that others trust and use your product, they're more likely to convert.
Types of Social Proof
- • Wisdom of crowds: Reviews, ratings
- • Expert approval: Media mentions, awards
- • User testimonials: Customer stories
- • Authority badges: Certifications, guarantees
Conversion Impact
Our calculator uses research-backed conversion lift percentages from multiple studies. The actual impact depends on your industry, audience, and implementation.
Scoring Method
Elements are weighted by impact: Reviews (25%), Testimonials (20%), Case Studies (20%), Trust Badges (15%), Customer Logos (10%), Social Media (5%), Press (5%).
Frequently Asked Questions
Which social proof element has the biggest impact?
Customer reviews typically have the largest impact, increasing conversions by 18-31%. They're authentic, specific, and help overcome objections from real user experiences.
How many reviews do I need to make an impact?
Studies show that even 5 reviews can increase conversions, but the sweet spot is 15-50 reviews. After 50, the marginal impact decreases, though credibility continues to grow.
Where should I display social proof on my page?
Place social proof near decision points: above the fold, near your CTA buttons, and on checkout/signup pages. Product pages should show reviews prominently, while landing pages benefit from testimonials and logos.
Can too much social proof hurt conversions?
Yes, overwhelming visitors with too many elements can cause decision paralysis. Focus on 2-3 high-impact types and test their placement for optimal results.
What if I don't have any social proof yet?
Start with trust badges (money-back guarantee, secure checkout) and actively collect customer feedback. Offer incentives for reviews, follow up post-purchase, and showcase any certifications or partnerships you have.