Deciding between Groundhogg and SkunkCRM for your WordPress site? Both are self-hosted solutions that keep your data on your own server, but they serve different purposes. Here is the complete breakdown.
Quick Overview
Groundhogg is a marketing automation and CRM platform built for WordPress. It is developer-friendly with extensive hooks and filters, making it highly customizable but with a steeper learning curve.
SkunkCRM is a focused sales CRM that prioritizes simplicity. Contact management, deal tracking, and pipelines without the complexity of marketing automation.
Free CRM Implementation Checklist
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Get the Free ChecklistFeature Comparison
| Feature | Groundhogg | SkunkCRM |
|---|---|---|
| Contact Management | ✓ Yes | ✓ Yes |
| Email Marketing | ✓ Built-in | ✗ Integrations only |
| Marketing Automation | ✓ Advanced funnels | ✓ Basic workflows |
| Sales Pipeline | ✓ Available | ✓ Visual drag-and-drop |
| Deal Tracking | ✓ Basic | ✓ Full-featured |
| Task Management | ✗ Limited | ✓ Yes |
| Developer Friendly | ✓ Extensive API/hooks | ✓ REST API |
| Custom Fields | ✓ Yes | ✓ Yes |
| Tags & Segments | ✓ Advanced | ✓ Yes |
| Form Builder | ✓ Built-in | ✗ Integrations |
| WooCommerce Integration | ✓ Yes | ✓ Yes |
| Self-Hosted | ✓ Yes | ✓ Yes |
| Data Ownership | ✓ 100% | ✓ 100% |
| Free Version | ✓ Core features | ✓ Full-featured |
| Learning Curve | Steep | Minimal |
Pricing Comparison
| Plan | Groundhogg | SkunkCRM Pro |
|---|---|---|
| Free | Core CRM + basic email | Full CRM features |
| Pro (1 site) | $20/month | $50/month or $300/year |
| Agency | $50/month (unlimited) | Volume pricing available |
SkunkCRM keeps it simple: one Pro upgrade unlocks everything. No bundles, no extension packs, no confusion.
Choose Groundhogg If…
- You need advanced marketing automation funnels
- You are a developer who wants extensive customization
- Email marketing is central to your business
- You want a built-in form builder
Choose SkunkCRM If…
- You want a straightforward sales CRM
- Deal tracking and pipeline management are priorities
- You need to get started quickly without a learning curve
- You already use separate tools for email marketing
- Simplicity matters more than endless features
The Bottom Line
Groundhogg is a marketing automation platform with CRM capabilities – powerful but complex. SkunkCRM is a sales CRM that does one thing well: helping you manage contacts and close deals. Pick Groundhogg for marketing funnels, SkunkCRM for sales simplicity.
