Churn Rate Calculator
Calculate your customer churn rate and see how much revenue you're losing to customer attrition.
Your Numbers
Time Period
Customer Data
Customers who cancelled or didn't renew
Revenue Impact
Enter your numbers and click
"Calculate Churn" to see results
Understanding Churn Rate
The Churn Formula
Churn rate measures the percentage of customers who stop doing business with you during a given period.
Churn Rate Benchmarks
- SaaS (monthly)3-8%
- SaaS (annual contracts)5-15%
- E-commerce20-30%
- Subscription boxes10-15%
Frequently Asked Questions
What's the difference between churn rate and retention rate?
They're two sides of the same coin. Retention rate = 100% - Churn rate. If your monthly churn is 5%, your retention is 95%.
How does churn affect customer lifetime value?
Higher churn = shorter customer lifespan = lower CLV. If you churn 50% of customers annually, average lifespan is 2 years. At 25% churn, it's 4 years—doubling your CLV potential.
How can I reduce churn?
Focus on onboarding (customers who get value fast stay longer), proactive support (reach out before problems escalate), and tracking engagement (spot at-risk customers early). A CRM helps with all three.
Should I count downgrades as churn?
It depends on what you're measuring. "Logo churn" counts only customers who leave entirely. "Revenue churn" includes downgrades. Both are useful metrics.