NPS Calculator
Calculate your Net Promoter Score from survey responses or customer counts. Get benchmark comparison and actionable improvement tips.
Your Data
Input Method
Customer Segments
Total responses: 100
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"Calculate NPS" to see results
Understanding NPS
The NPS Formula
NPS is based on one simple question: "How likely are you to recommend us to a friend or colleague?" Customers rate from 0-10, creating three groups:
- Promoters (9-10): Loyal enthusiasts who will refer others
- Passives (7-8): Satisfied but unenthusiastic customers
- Detractors (0-6): Unhappy customers who might harm your brand
NPS Score Ranges
- Excellent (70-100)World-class
- Good (50-69)Above average
- Fair (30-49)Average
- Poor (0-29)Below average
- Critical (-100 to -1)Needs urgent attention
Frequently Asked Questions
What's a good NPS score?
Any positive NPS is good, but 50+ is excellent. Top companies like Apple (72), Tesla (96), and Netflix (64) set the bar high. Industry averages: SaaS (31), B2B services (25), retail (30).
How often should I measure NPS?
Quarterly for most businesses. Monthly if you're making rapid changes or have high customer interaction. Annual is too infrequent—you need regular feedback to spot trends.
Should I focus more on reducing detractors or increasing promoters?
Start with reducing detractors—they have the biggest negative impact. Converting a detractor to passive increases your NPS more than converting a passive to promoter. Fix problems first, then work on creating delight.
How many responses do I need for a reliable NPS?
Minimum 30-50 responses for basic reliability, 100+ for confidence. More important than quantity is getting representative responses from your actual customer base.